New Jersey Institute of Technology

Course Syllabus- Spring, 2002

Management Strategies for Electronic Commerce
MIS-625

 

Instructor: Jerry Fjermestad, Ph.D.
Telephone (973) 596-3255, Office-SIM 3031
Fax (973) 596-3074, E-mail: fjermestad@adm.njit.edu

            For papers and reviews Email: jcw@adm.njit.edu

 

Textbook: e-Commerce, Rayport, J.F., and Jaworski, B.L. McGraw-Hill/Irwin, Boston, 2001, ISBN 0-07-246521-2

http://www.mhhe.com/business/marketing/marketspace/rayport01ec/index.mhtml

 

Objectives: To provide students with an understanding of the nature of Electronic Commerce, it's role in the present and future business environments, the methodology used in their development, and the management issues involved in their successful application to business problems.

Prerequisites: MIS-645 or equivalent.

Evaluation: 1 article review -20%; 1 Paper on Electronic Commerce.  This may be a group or individual paper.  The objective is to research an important topic in e-commerce and add value- 40%; 1 mini-project  (Group or individual)- 20%; participation in the Webboard conference – 20%.

Class Meets: Electronically in Webboard http://webboard.njit.edu. Select MIS-625-852.

                      Class starts Tuesday, January 22, 2002; Last class April 30, 2002.              

Review Article:

Electronic Commerce: Structures and Issues, Vladimir Zwass, International Journal of Electronic Commerce, Volume 1, Number 1, Fall, 1996, pp. 3 - 23. http://www.gvsu.edu/ssb/ijec/ Due Date: February 18, 2002.

The review is to be 3 to 5 pages and it is to include:

§         Summary of the paper

§         Motivation behind the paper

§         Value/contribution of the paper

§         Critique/analysis of the paper


 

Lecture notes from the textbook authors

http://www.mhhe.com/business/marketing/marketspace/rayport01ec/e_lecture.mhtml

Topics/ Chapter

Introduction / Chapter 1

Framing the Market Opportunity / Chapter 2

Business Models / Chapter 3

Customer Interface/ Chapter 4

Market Communications and Branding / Chapter 5

Implementation / Chapter 6

Metrics / Chapter 7

Valuation / Chapter 8

Network Infrastructure / Chapter 9

Media Convergence / Chapter 10


Paper Details: The objective is to research an important topic in e-commerce and add value provide a contribution. Due Date: April 30, 2002

 

¨      20- 25 pages

¨      Motivation:  Why is the paper you are writing important?

¨      Provide an analysis of the literature

¨      Include diagrams, charts, tables as needed

¨      Must have at least 12 academic references.

¨      Use MISQ manuscript guidelines for your paper http://www.misq.org/roadmap/standards.html

¨      Example Topics:

¨      Customer relationship Management

¨      Supply Chain Management

¨      Trust in e-commerce

¨      The role of Business Models

¨      The Future of e-Commerce

¨      Virtual Teams and e-Commerce

 

Mini- Project: Research on topic below.  What is expected is a presentation, which includes 15 to 20 PowerPoint slides uploaded to the Webboard conference.

Due Date: March 18, 2002

Example Topics:

§         Electronic Retailing

§         Electronic Marketing

§         Electronic advertisement

§         EC and the service industry

§         B2B

§         B2C

§         Electronic Payment Systems

§         Electronic publishing

§         Public policies

§         Architectures for EC

§         EC-Usability


Other Sources on Electronic Commerce

·        Frontiers of Electronic Commerce, Kalakota, R. and Whinston, A.B., Addison-Wesley, 1996 ISBN 0-201-84520-2

·        Electronic Commerce: A Managers Guide, Kalakota, R. and Whinston, A.B., Addison-Wesley, Reading, MA., 1997

·        Readings in Electronic Commerce, Kalakota, R. and Whinston, A.B., (Eds.), Addison-Wesley, 1997,
ISBN 0-201-88060-1

·        International Journal of Electronic Commerce
http://www.cba.bgsu.edu/ijec/

·        http://research1.bus.indiana.edu/isworld/ecarticles.nsf

·        The Electron Journal of Information Systems Evaluation
http://is.twi.tudelft.nl/ejise/

·        University of Texas Electronic Commerce
http://cism.bus.utexas.edu/news/ceme98.html

·        Netscape http://netscape.yahoo.com/

·        Learn the internet http://www.learnthenet.com/english/index.html

·        Internet case studies http://www.cox.smu.edu/mis/cases/dec/internet.html

·        HICSS 1999 proceedings http://computer.org/proceedings/hicss/0001/00011/0001toc.htm

Yahoo Business & Electronic Commerce
http://www.yahoo.com/Business/Electronic_Commerce/

 

Journal URL’s

http://www.som.buffalo.edu/isinterface/ISFrontiers/

http://www.csulb.edu/web/journals/jecr/

http://www.electronicmarkets.org/

http://is.twi.tudelft.nl/ejise/

http://isds.bus.lsu.edu/cvoc/

http://www.blackwell-science.com/~cgilib/jnlpage.asp?Journal=isj&File=isj&Page=aims

http://rmm-java.stern.nyu.edu/jmis/

http://www.elsevier.com/inca/tree/?mode=basic&key=SSAC&prod=JS

http://www.hbsp.harvard.edu/products/hbr/

http://www.misq.org/