HRM 301 Organizational Behavior
Dr. N. Rotter
George & Jones: Chap. 4
Objectives
After today's session, you should be able to:
1. explain the operation of the perceptual process
2. explain the Gestalt principles and give examples of them
3. explain the perceptual constancies and give examples of them
4. compare object to person perception
5. explain and give examples organizing principles in perceiving people
I. The process of perception
A. Selection, organization and interpretation of sensory input
B. Perception as a dynamic process
II. Organization of perception
A.. Gestalt principles
B. Perceptual constancies
II. Social Perception
A. Comparing object and person perception
B. The organization of social perception
1. Primacy effects
2. Halo effects
3. Contrast effects
4. Negative vs positive information