NEW JERSEY INSTITUTE OF TECHNOLOGY

School of Management


HRM 301 Organizational Behavior

Dr. N. Rotter



Session 2: Perceptual processes in the organization, part I

Basic perceptual processes and an introduction to social perception

George & Jones: Chap. 4

Objectives

After today's session, you should be able to:

1. explain the operation of the perceptual process

2. explain the Gestalt principles and give examples of them

3. explain the perceptual constancies and give examples of them

4. compare object to person perception

5. explain and give examples organizing principles in perceiving people

I. The process of perception

A. Selection, organization and interpretation of sensory input

B. Perception as a dynamic process

II. Organization of perception

A.. Gestalt principles

B. Perceptual constancies

II. Social Perception

A. Comparing object and person perception

B. The organization of social perception

1. Primacy effects

2. Halo effects

3. Contrast effects

4. Negative vs positive information